How I got here
Growing up just outside of Rutherglen, North East Victoria, wine was in my blood. After completing my Bachelor of Business Degree in Marketing & Hospitality Management I commenced working for The Casama Group across all of their premium wine portfolios including red+white, Mezzanine and Deja Vu. Since then I have worked in marketing roles for companies including; The Rathbone Wine Group, Lavazza Coffee, Moet Hennessy, The Hidden Sea Wines and Vandenberg.
My studies in marketing have continued (dare I say it, my degree went out of date very quickly) including digital marketing courses (paid and organic), branding workshops in a digital age & most importantly Seth Godin’s online 10 week workshop. Not to mention 19672 business and marketing books and counting.
Today, while my love for wine remains as do many of my customers, I have returned to my early working roots and am privileged to work with a number of Melbourne’s best hospitality groups as a Marketing Manager and as a consultant.
Today – why I started Piccolo.
After 15 years in the industry, I identified today’s biggest requirement; flexibility! Projects come and go, staff change leaving skill gaps and workload can be seasonal. The key to any businesses succeeding is being able to adapt to the market and your client’s needs.
Piccolo allows you to have a fully qualified, experienced marketer, with a wealth of industry knowledge join your team without needing to commit to a staff member or any of the overheads that come with it.
My passion for the industry has never wavered and I love sharing that passion with all the projects my clients have going on.
Working for both family businesses and global, iconic brands I have gained passion and experience which can assist your business’s marketing requirements – no matter how big or small.
My experience includes:
- Product Launches
- Events
- New Product Development including design and construction
- Distributor / Principle contract renegotiations
- AMP / DMP / Marketing budget management
- Social Media management, strategy and execution
- Content Development
- Point of Sale Design
- Sponsorship Management
- Blogs and Newsletters
- Brand Plans
- PR Management and Press releases
- National Account tender forms and submission paperwork
- Tasting notes / Brand Presentation
- Customer Service
This list is by no means exhaustive but a snapshot of what experience I can bring to your business!
I have a proven track record and experience gained from some of the industries most reputable companies:
- red+white / Mezzanine / DejaVu
- Rathbone Wine Group / Four Seasons Fine Wines
- Crush Fine Wines
- Moet Hennessy
- Limestone Coast Wines / The Hidden Sea / Vandenberg Wines
